Purifying Shampoo

Now: $30.00
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Virtue Labs Purifying Shampoo detoxifies the hair and scalp in a truly remarkable formulation. Without stripping healthy hair oils, this clarifying shampoo deeply cleanses away product buildup, pollutants, smoke, excess oil and dirt. Damage is reversed with groundbreaking Alpha Keratin 60ku® and hair health is restored, earning its reviews as the best clarifying shampoo formula. All hair types and scalps can benefit from this refreshing shampoo.

Color-Safe. Gluten-Free. Paraben-Free. Sulfate-Free. Dye-Free. Cruelty-Free.

How To Use:

Emulsify a quarter-sized amount of Purifying Shampoo between palms with water and apply to wet hair. Massage into scalp to dissolve buildup and work the shampoo through hair ends. Rinse well and continue with preferred Virtue® Labs conditioner.


  • Charcoal Powder – Eliminates follicle-clogging oil and other impurities to deeply cleanse hair, relieve itching and revive strands.
  • Hops Extract – Antioxidant-rich extract with anti-inflammatory and antibacterial properties purifies the scalp, plus minimizes itching and dandruff and boosts shine.
  • Coconut Fatty Acid Blend – Gentle cleansing, moisturizing agents extracted from this natural hair oil.

Free of:

Virtue® Labs is free of animal testing, gluten, parabens, sulfates, phthalates, synthetic colors and dyes.


Lemon and sweet orange essential oils mingle with subtle floral and tea notes for a clean, refreshing aroma.

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