Pure-Formance Shampoo

Aveda’s Pure-Formance Shampoo is formulated to treat Men’s hair, focusing on a healthier scalp. Plant extracts are used to gently remove build-up and invigorate the scalp, while natural essential oils keep it hydrated. Follow with Pure-Formance conditioner for best results.

How To Use:

Wet hair thoroughly and apply a small amount of Pure-Formance Shampoo. Massage into scalp, lather throughout hair and rinse well. Repeat if needed, then proceed with Pure-Formance Conditioner for best results.

Ingredients:

• Babassuamidopropyl Betaine – Moisturizing Babassu Oil rids the scalp and hair of impurities with a soft, lush lather that preserves natural moisture.
• Licorice Root Extract - Aromatic extract with antioxidant, anti-inflammatory and antimicrobial properties that combat dandruff and benefit a healthy scalp
• Skullcap Root Extract - invigorates and activates follicle stem cell growth to tackle hair loss
• Frankincense Extract – Certified organic resin from Boswellia trees, traded for over 6,000 years in the Arabian Peninsula due to its aromatic perfume. This anti-bacterial, circulation-enhancing oil is a calming agent, soothing hair follicles and stimulating faster hair growth.
• Tamanu Oil – Polynesian oil integral to ancient Tahitian courting and bathing rituals. The healing, anti–bacterial, antioxidant and moisturizing properties in this oil keep the skin and scalp resilient.
• Plai Root Oil - This oil is known for its antimicrobial properties and cooling effect, soothing and healing the scalp.

Free of:

Silicone, Phthalates, Parabens, Gluten, Synthetic Fragrance, Mineral Oil, Petrolatum, Formaldehyde, Animal Ingredients. Cruelty–Free. Responsible Recycled Packaging. Responsible Wind–Powered Manufacturing.

Fragrance:

Invigorating and spicy aroma, with notes of citrus, frankincense, spearmint, lavender and other organic essential oils