Virtue® Labs Color Kick De-Brassing Shampoo is the only toning shampoo that uses all-natural botanicals and colorants to brighten, tone, and gently neutralize brassiness while improving vibrancy and shine. Formulated with our first-of-its-kind Alpha Keratin 60ku® this shampoo also behaves like a high-powered treatment product that deposits pure, human keratin protein directly into the hair. Created for all shades of natural and color treated hair, including silver and gray.
Botanical Blend - Chamomile extract, lemon fruit extract, red cabbage extract, and purple ginseng extract provide a natural blend that brightens away yellow tones, gently eliminating brassiness.
Turmeric Root Extract - Provides antioxidant barrier to protect from damaging environmental exposure that leads to dull color.
Flower and Leaf extract - Lavender flower extract and rosemary leaf extract reduces brassiness for all hair tones and types while also gently cleaning and calming the scalp.
How To Use:
Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.
Our brand is free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.
Soothing lavender flowers and warm rosemary.